Chris Halliburton | Pitfalls of International Marketing Campaigns<br /><br />Chris Halliburton - Marketing and International Business Professor at ESCP Europe - on the "Pitfalls of International Marketing Campaigns"<br />http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professor/name/halliburton/-/biography/<br />How can you avoid the risks of global marketing?<br />How to market effectively across national borders?<br />What are some of the lessons from top international companies?<br />Chris Halliburton offers some straightforward answers to these crucial questions.<br /><br />http://www.escpeurope.eu/
